Our clients may come from diverse industries, but they share one essential belief: that art has the power to shape communities and culture is fundamental to how we live, work, and connect.

We work across a broad spectrum—including architecture, art fairs, artists, beverages, commercial galleries, hospitality, biennials, festivals, public art, automotive, real estate, design, technology, CPG, fundraising galas, foundations, museums, and luxury.

Latest Projects

Artist Project: From Event to Cultural Moment

The Mandate
DMPUBLIC led a full-scale communications strategy spanning media relations, influencer engagement, creative development, and on-site execution—tasked with elevating the event from a calendar listing to a defining moment within Toronto’s cultural landscape.

The Approach
To break through, DMPUBLIC developed Art of the Game—a signature creative platform featuring artist Briony Douglas.

Positioned at the intersection of art, sport, and public experience, the concept provided a clear, ownable narrative that moved coverage beyond listings and into feature-driven storytelling.

The Results

  • 254 pieces of coverage

  • 132.9M+ impressions

  • $1.22M+ in media value

Coverage spanned top-tier, lifestyle, and culturally relevant outlets, reinforcing the event’s growing role within Toronto’s contemporary art scene.

The Impact
By pairing a strong creative platform with disciplined execution, DMPUBLIC more than doubled coverage year-over-year—delivering both scale and cultural relevance.

Art of the Game became the defining story, transforming the event into a must-cover moment.

Hong Kong Tourism

OBJECTIVE
Position Hong Kong as a global cultural capital and create a must-attend Chinese New Year moment in Toronto—driving earned media, social buzz, and travel inspiration.

STRATEGY

  • Experiential-first PR anchored in the Year of the Fire Horse

  • Premium, design-forward Fire Horse Club as the central storytelling vehicle

  • Curated media + influencer approach across luxury, culture, travel, and lifestyle

  • Content-led amplification across pre, live, and post phases

EXECUTION

  • Produced a multi-day immersive activation at Cry Baby Gallery

  • Secured top-tier broadcast + national media coverage (CP24, CTV, Breakfast TV, Radio-Canada)

  • Hosted 150+ media, influencers, and tastemakers at opening

  • Delivered in-studio TV segments, live interviews, and real-time social amplification

  • Launched consumer contest + microsite, integrating QR-driven engagement

Toronto Union

The Ask
Position Union Station’s Black History Month programming as a culturally relevant, city-wide moment—driving awareness and elevating the platform through a focused media relations campaign.

What We Did
DMPUBLIC led a targeted earned media strategy, developing key messaging and press materials while executing national and international outreach across arts, culture, and mainstream media. We secured high-impact placements and positioned the programming within broader conversations around contemporary Black art and cultural expression.

RESULTS

  • 48 pieces of earned coverage

  • 33M+ impressions across broadcast, digital, and radio

  • $257K+ media value (overdelivered vs. projections)

  • ~1M social impressions from influencer activity

  • 2,200+ consumer emails captured

IMPACT
A culturally relevant, visually compelling activation that successfully translated Hong Kong’s energy to a Toronto audience—driving strong media performance, social engagement, and measurable consumer action.

Results

  • 51 pieces of earned media coverage

  • 84,561,854 total impressions

  • Top-tier features in CBC Arts and The Brooklyn Rail

Impact
A highly visible media moment that reinforced Union’s role as a leading cultural platform, elevating Black artists and programming to both national and international audiences.

Contact Photography Festival Fundraiser

To mark CONTACT’s 30th anniversary, DMPUBLIC led media relations, ticket sales strategy, and in-kind sponsorship development for PICTURE THIS, the festival’s first-ever gala and photography auction. The campaign generated strong media visibility, sold out the event, secured high-value in-kind partnerships, and helped raise over $250,000 to support future editions of the festival.

The Bentway Skate Trail

Turning winter into a city-wide cultural moment

The Ask
Position The Bentway Skate Trail as a must-visit winter destination in Toronto, driving both local and national awareness while increasing visitation through a strategic media relations and influencer program.

What We Did
DMPUBLIC led a targeted media relations campaign supported by earned influencer engagement, positioning the Skate Trail at the intersection of culture, design, and urban experience. Outreach focused on top-tier national and regional media, broadcast, and digital platforms, alongside culturally relevant creators to amplify reach and drive real-time audience engagement throughout the season.

Results

  • 225 pieces of earned media coverage

  • 149,398,829 total media impressions

  • $1.3M in media value

  • Robust earned influencer coverage driving social amplification and on-site visibility

Impact
The campaign successfully transformed The Bentway Skate Trail into one of Toronto’s most talked-about winter experiences—cutting through seasonal noise to generate sustained media attention, high-impact visibility, and strong public engagement. By blending strategic storytelling with culturally aligned influencer partnerships, the program elevated the Skate Trail beyond a recreational offering into a defining winter cultural destination.

Current and Past Client List.

  • Alberta Theatre Projects

  • Art Gallery of Burlington

  • ArtHaus Music

  • Art Gallery of Ontario, MASSIVE

  • Art Toronto

  • ArtworxTO

  • Bata Shoe Museum

  • Bombay Sapphire Artisan Series

  • C Magazine

  • Castlepoint Numa

  • Choice Properties

  • Cultural Good Gallery

  • DORA Awards

  • Edward Burtynsky

  • Gallery Weekend Toronto

  • Government of Quebec

  • Harbourfront Centre

  • HexClad

  • Hong Kong Tourism Board

  • Illuminarium

  • Koffler Arts

  • Luminato Festival Toronto

  • Municipal Goods Hospitality Group

  • Museum of Toronto

  • NHL Fan Events

  • Northcrest Development

  • Nuit Blanche Toronto

  • MOCA Toronto

  • OCAD

  • Ontario Culture Days

  • Universal Music Canada

  • SharkNinja

  • SODEC

  • Soho House Toronto

  • Taglialatella Galleries

  • Terra Bruce Productions

  • Toronto Alliance for the Performing Arts

  • Toronto Biennial of Art

  • Toronto Outdoor Art Fair

  • The Drake Hotel

  • Union Station

  • University of Toronto, Art Museum

  • Yorkville Murals