Our clients may come from diverse industries, but they share one essential belief: that art has the power to shape communities and culture is fundamental to how we live, work, and connect.

We work across a broad spectrum—including architecture, art fairs, artists, beverages, commercial galleries, hospitality, biennials, festivals, public art, automotive, real estate, design, technology, CPG, fundraising galas, foundations, museums, and luxury.

Toronto Outdoor Art Fair


Turning 65 years of art into a city-wide cultural moment.

For the 65th anniversary of Toronto Outdoor Art Fair, DMPUBLIC set out to do more than promote another edition of the Fair. We developed its most ambitious integrated communications campaign to date, designed to expand TOAF beyond its traditional arts audience and reinforce its position as Canada’s leading outdoor art fair.

What we did
Over eight months, DMPUBLIC brought together earned media, paid digital, out-of-home, influencer engagement, experiential marketing and strategic media partnerships into one cohesive campaign. The work stretched across Toronto — from synchronized TTC station takeovers and GO Transit advertising to a 2,000-cupcake activation at Union Station — creating multiple ways for audiences to discover the Fair.

The PR strategy also pushed TOAF into new territory. DMPUBLIC secured the Fair’s coverage in The Globe and Mail and its first dedicated U.S. art-industry coverage, alongside national, local and international media including CBC Arts, CP24, CityNews, Toronto Life and the New York Observer.

Latest Projects

The Results

  • 83.8M+ earned media impressions

  • $585K+ estimated earned media value

  • 236K+ Google impressions

  • 124K+ Meta impressions

  • 287K+ mobile retargeting impressions

  • 2,000 branded cupcakes distributed at Union Station

  • Globe and Mail feature

  • First-ever dedicated U.S. art-industry coverage

The Impact
The campaign helped establish Play on the Runway as one of YZD’s signature placemaking events—building visibility for the weekend while introducing thousands of Torontonians to the bigger vision for what YZD is becoming.

UNION SUMMER

Turning Toronto’s busiest transit hub into a summer destination.

Position Union Summer as a must-visit downtown destination, driving awareness and attendance throughout its ninth season.

What we did
DMPUBLIC delivered an integrated earned media and creator campaign, combining strategic media relations, a media preview, opening-night activation and a five-week influencer program to keep Union Summer in the conversation all summer long.

The Results

  • 79 pieces of earned media coverage

  • 38.1M+ traditional media impressions

  • 225 media + influencer guests at Opening Night

  • 51 earned creators at Opening Night

  • 104 organic social stories

  • 993K+ earned social impressions

  • Major coverage included CTV News, CP24, CHCH, BlogTO, Curiocity + Toronto.com.

The Impact
The result was a campaign that kept Union Summer in the conversation beyond launch — using earned media and creator storytelling to position it as a place to gather, eat, drink and experience summer in the heart of downtown Toronto.

YZD — PLAY ON THE RUNWAY

Turning an airport runway into one of Toronto’s biggest playgrounds.

For Play on the Runway 2026, DMPUBLIC was tasked with driving awareness and attendance while using the event to tell a much bigger story: the transformation of YZD from the former Downsview Airport lands into a new people-first destination for Toronto.

What we did
We developed an integrated campaign spanning earned media, influencer marketing, paid digital, out-of-home and community outreach. The communications strategy positioned the transformation of a one-kilometre runway into a giant public playground as both a must-do summer event and a glimpse at the future of YZD.

DMPUBLIC secured coverage across news, lifestyle, family, arts and culture media, including CP24, BlogTO, Streets of Toronto, Toronto.com and Family Fun Canada. The campaign was amplified through paid and earned creators, targeted Meta and Google campaigns, strategic out-of-home at Downsview Park Station and partnerships with local community organizations.

The Results

  • 11.1M+ earned media impressions

  • 616K+ paid digital impressions

  • 267K+ out-of-home impressions

  • 53K+ paid influencer impressions

  • 11,500 Eventbrite sign-ups — surpassing the campaign goal of 10,000

The Impact
The campaign helped establish Play on the Runway as one of YZD’s signature placemaking events—building visibility for the weekend while introducing thousands of Torontonians to the bigger vision for what YZD is becoming.

The Power Plant Art Gallery: Colourful Parachutes

Making contemporary art an invitation to play.

THE ASK

Build awareness for Colourful Parachutes and position The Power Plant as an accessible cultural destination for art lovers, families and new audiences.

WHAT WE DID

DMPUBLIC led media relations around the exhibition opening, hosted media and creators at opening night, and developed a targeted family influencer campaign that brought the exhibition’s themes of play and participation to new audiences.

The Results

  • 45.3M+ media impressions

  • 10 Family influencers

  • 150 attendees at the opening

The Impact
Expanded The Power Plant’s reach beyond traditional arts audiences, positioning the gallery as an accessible, family-friendly cultural destination and introducing contemporary art to new audiences across Toronto.

Bata Shoe Museum

The Mandate
Expand perceptions of the Bata Shoe Museum beyond a specialty footwear institution, positioning it as a dynamic cultural destination where fashion, design, history, archaeology and popular culture intersect.

What we did
DMPUBLIC developed a sustained communications strategy around two distinct cultural moments: the launch of Rough & Ready: A History of the Cowboy Boot and the opening of Unearthing Vindolanda: Footwear from the Edge of the Roman Empire.

By creating multiple media entry points—from fashion, music and lifestyle to archaeology, history and science—we expanded the museum’s reach across national and international media. DMPUBLIC also led media previews, broadcast opportunities, influencer engagement and opening-night strategy, helping turn the Vindolanda launch into the museum’s highest-performing opening to date.

The Results

  • 309.9M+ media impressions

  • $2.87M+ estimated media value

  • Major coverage across The Globe and Mail, CBC, CTV, Global News, CP24, CityNews, Live Science, MSN and Yahoo! News

  • 437 guests attended the Vindolanda opening

  • 3.5M estimated social impressions from opening-night activity

The Impact
A sustained campaign that moved the Bata Shoe Museum into broader cultural conversations—connecting footwear to fashion, music, archaeology, science and history while reaching audiences well beyond traditional museum media.

TAFELMUSIK

Bringing baroque music beyond the classical music audience.

For Tafelmusik’s 2025/26 season, DMPUBLIC developed an ongoing communications strategy designed to strengthen the organization’s institutional profile while supporting ticket sales, audience growth and long-term brand positioning. The goal was to reinforce Tafelmusik as one of Canada’s leading cultural institutions while finding new ways to make baroque music accessible and relevant to audiences beyond traditional classical music circles.

The Approach
Across the season, DMPUBLIC led publicity for nine mainstage concert programs, alongside the annual season launch, institutional announcements, touring and recording initiatives. Rather than relying solely on classical music media, the strategy prioritized mainstream storytelling, broadcast opportunities and artist-driven narratives that could introduce Tafelmusik to wider audiences.

That approach secured national and local coverage across CTV National, CTV Toronto, CP24, CBC Radio-Canada, The Hamilton Spectator, The WholeNote and Ludwig Van Toronto, with stories ranging from the new season and the Chamber Choir’s 40th anniversary to Hearing Her Voice and Métis composer Karen Sunabacka.

DMPUBLIC also built an unpaid creator strategy around the concert experience, inviting 650 influencers throughout the season, with 187 attending. The program was specifically designed to introduce Tafelmusik to younger audiences and generate authentic social content around experiencing orchestral and baroque music — in many cases, for the first time.

The Results

  • 120 pieces of earned media coverage

  • 188.4M+ estimated media impressions

  • $1.65M+ estimated earned media value

  • 650 influencers invited

  • 187 influencers attended

  • 9 mainstage concert campaigns

  • 9 influencer + ticket campaigns

  • National broadcast coverage on CTV National, CTV Toronto + CP24The Impact

Artist Project: From Event to Cultural Moment

The Mandate
DMPUBLIC led a full-scale communications strategy spanning media relations, influencer engagement, creative development, and on-site execution—tasked with elevating the event from a calendar listing to a defining moment within Toronto’s cultural landscape.

The Approach
To break through, DMPUBLIC developed Art of the Game—a signature creative platform featuring artist Briony Douglas.

Positioned at the intersection of art, sport, and public experience, the concept provided a clear, ownable narrative that moved coverage beyond listings and into feature-driven storytelling.

The Results

  • 254 pieces of coverage

  • 132.9M+ impressions

  • $1.22M+ in media value

Coverage spanned top-tier, lifestyle, and culturally relevant outlets, reinforcing the event’s growing role within Toronto’s contemporary art scene.

The Impact
By pairing a strong creative platform with disciplined execution, DMPUBLIC more than doubled coverage year-over-year—delivering both scale and cultural relevance.

Art of the Game became the defining story, transforming the event into a must-cover moment.

Hong Kong Tourism

OBJECTIVE
Position Hong Kong as a global cultural capital and create a must-attend Chinese New Year moment in Toronto—driving earned media, social buzz, and travel inspiration.

STRATEGY

  • Experiential-first PR anchored in the Year of the Fire Horse

  • Premium, design-forward Fire Horse Club as the central storytelling vehicle

  • Curated media + influencer approach across luxury, culture, travel, and lifestyle

  • Content-led amplification across pre, live, and post phases

EXECUTION

  • Produced a multi-day immersive activation at Cry Baby Gallery

  • Secured top-tier broadcast + national media coverage (CP24, CTV, Breakfast TV, Radio-Canada)

  • Hosted 150+ media, influencers, and tastemakers at opening

  • Delivered in-studio TV segments, live interviews, and real-time social amplification

  • Launched consumer contest + microsite, integrating QR-driven engagement

Toronto Union

The Ask
Position Union Station’s Black History Month programming as a culturally relevant, city-wide moment—driving awareness and elevating the platform through a focused media relations campaign.

What We Did
DMPUBLIC led a targeted earned media strategy, developing key messaging and press materials while executing national and international outreach across arts, culture, and mainstream media. We secured high-impact placements and positioned the programming within broader conversations around contemporary Black art and cultural expression.

RESULTS

  • 48 pieces of earned coverage

  • 33M+ impressions across broadcast, digital, and radio

  • $257K+ media value (overdelivered vs. projections)

  • ~1M social impressions from influencer activity

  • 2,200+ consumer emails captured

IMPACT
A culturally relevant, visually compelling activation that successfully translated Hong Kong’s energy to a Toronto audience—driving strong media performance, social engagement, and measurable consumer action.

Results

  • 51 pieces of earned media coverage

  • 84,561,854 total impressions

  • Top-tier features in CBC Arts and The Brooklyn Rail

Impact
A highly visible media moment that reinforced Union’s role as a leading cultural platform, elevating Black artists and programming to both national and international audiences.

Contact Photography Festival Fundraiser

To mark CONTACT’s 30th anniversary, DMPUBLIC led media relations, ticket sales strategy, and in-kind sponsorship development for PICTURE THIS, the festival’s first-ever gala and photography auction. The campaign generated strong media visibility, sold out the event, secured high-value in-kind partnerships, and helped raise over $250,000 to support future editions of the festival.

The Bentway Skate Trail

Turning winter into a city-wide cultural moment

The Ask
Position The Bentway Skate Trail as a must-visit winter destination in Toronto, driving both local and national awareness while increasing visitation through a strategic media relations and influencer program.

What We Did
DMPUBLIC led a targeted media relations campaign supported by earned influencer engagement, positioning the Skate Trail at the intersection of culture, design, and urban experience. Outreach focused on top-tier national and regional media, broadcast, and digital platforms, alongside culturally relevant creators to amplify reach and drive real-time audience engagement throughout the season.

Results

  • 225 pieces of earned media coverage

  • 149,398,829 total media impressions

  • $1.3M in media value

  • Robust earned influencer coverage driving social amplification and on-site visibility

Impact
The campaign successfully transformed The Bentway Skate Trail into one of Toronto’s most talked-about winter experiences—cutting through seasonal noise to generate sustained media attention, high-impact visibility, and strong public engagement. By blending strategic storytelling with culturally aligned influencer partnerships, the program elevated the Skate Trail beyond a recreational offering into a defining winter cultural destination.

Current and Past Client List.

  • Alberta Theatre Projects

  • Art Canada Institute

  • Art Comp

  • Art Gallery of Burlington

  • ArtHaus Music

  • Art Gallery of Ontario, MASSIVE

  • Art Toronto

  • ArtworxTO

  • Bata Shoe Museum

  • Briony Douglas

  • Bombay Sapphire Artisan Series

  • C Magazine

  • Castlepoint Numa

  • Choice Properties

  • Cultural Good Gallery

  • DORA Awards

  • Edward Burtynsky

  • Gallery Weekend Toronto

  • Gardiner Museum

  • Government of Quebec

  • Harbourfront Centre

  • HexClad

  • Hong Kong Tourism Board

  • Illuminarium

  • Koffler Arts

  • Luminato Festival Toronto

  • MOCA Toronto

  • Municipal Goods Group

  • Museum of Toronto

  • NHL Fan Events

  • Northcrest Development

  • Nuit Blanche Toronto

  • OCAD

  • Ontario Arts Council

  • Ontario Culture Days

  • Royal Botanical Gardens

  • Sankofa Square

  • SharkNinja

  • SODEC

  • Soho House Toronto

  • Taglialatella Galleries

  • Terra Bruce Productions

  • The Drake Hotel

  • The Face Lab

  • The Power Plant Art Gallery

  • TIFF: Innovation Hub

  • Toronto Alliance for the Performing Arts

  • Toronto Biennial of Art

  • Toronto Outdoor Art Fair

  • Transitions Lenses

  • Union Station

  • Universal Music Canada

  • University of Toronto, Art Museum

  • Yorkville Murals